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Title
World Festival of Animated Film /
short film edition 3 - 8 June 2014
World Festival of Animated Film / short film edition 3 - 8 June 2014
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Midea-Logo / Midea-Logo

COMMISSIONED FILMS COMPETITION

1168-midea-logo_1_
1233-midea-logo_2

Midea-Logo / Midea-Logo


Bohong Deng

China / 2012 / 0' 40''



Projections


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Wednesday, 04. 06.,
Cineplexx Centar Kaptol, Hall 3, 20:00 h
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Friday, 06. 06.,
Cineplexx Centar Kaptol, Hall 3, 20:00 h


Synopsis


A commercial for Midea, a well-known appliances enterprise over the world. The work makes a breakthrough in traditional commercials, applying visual effects based on the simulation and performance of hydrodynamics in Midea’s major products, so as to build the visual effect which is shocking and attractive, and indicates the image of Midea as environment-friendly, technology-savvy and energy saving. 

Bohong Deng


Bohong Deng is the founder of Dans Digital and one of the top advertising directors and producers in China. He has won 106 awards for his work in advertising and animation. He was the first to apply the traditional style of Chinese realistic paintings to 3D animation.

 

Director

Bohong Deng


Production

Shenzhen Dans Digital Technology Co., Ltd


Screenplay

Bohong Deng


Compositing

Bohong Deng


categories

COMMISSIONED FILMS COMPETITION