Synopsis

A film about the societal pressure to project different images, particularly the image of success. Through potato printing, we see Madame Potatoe retreat into the earth, leaving her image to continue on its own increasingly exploitative path.

Emma Calder

Emma Calder studied Graphic Design at the Royal College of Art. Whilst at the RCA she began making animated films, including the cult 80’s classic Madame Potatoe. After college she set up a studio producing graphic design, illustration for magazines and work for pop videos and commercials. She co-founded Pearly Oyster Productions making many successful and award winning animated films and commercials, including The Queen’s Monastery (BBC). Emma is currently developing and writing a Random Person 52 part art animation series and has written several adult/children’s illustrated books.