Maša Udovičić, producer and managing director at Luma Film in Zagreb, worked as an animator and compositing artist for many years in Belgrade, Budapest and Zagreb. Over the years she was involved through different activities in producing numerous international commercials, and series for children at Varga and Roczkov studios in Budapest, and Bold Studio Zagreb. Since 2010 she works mainly as a producer, managing 9 short animated films. She gets continuous education in programs related to different types of filmmaking, collaborates with festivals and educational programs in Croatia and internationally. She is a member of Croatian producers association and president of ASIFA Croatia.